| Do Good |
|
|---|---|
| Author(s) | David B. Berman |
| Country | Canada |
| Language | English |
| Subject(s) | Marketing |
| Genre(s) | Non-fiction |
| Publisher | Pearson Education (first edition), Peachpit Press (imprint)/New Riders/AIGA Press |
| Publication date | January 2009 |
| Media type | Print (paperback) |
| Pages | 192 (first edition) |
| ISBN | ISBN 978-0321573209 |
| OCLC Number | 227921823 |
| LC Classification | HF5413 .B47 2009 |
Do Good Design: How Design Can Change The World is a book by Canadian designer David B. Berman, with a foreword by Erik Spiekermann, published by Peachpit Press in January 2009. The book was co-published by AIGA, the world's largest-membership national design organization, as part of the AIGA Press / New Riders cooperation.
Contents |
The book focuses on design, branding, and social responsibility, and often makes connections with environmentalism. Berman pays special attention to the effect of design in the developing world, the deeds and misdeeds of the Coca-Cola Corporation, and women in advertising. Some ideas in Berman's book derive from those of Ken Garland, author of the First Things First manifesto in the 1960s. Garland was the first person to take the Do Good Pledge on the book's Web site.
The book is divided into three sections, ending with a call for all professionals to sign the online Do Good Pledge, which has been signed by notable designers, including Ken Garland.
Chinese language edition official release: Beijing, October 27, 2009 at World Design Congress, with foreword by Min Wang (head of graphic design Beijing Olympics, chief of design at Chinese Academy of Fine Arts).
Korean language edition released July 2010.
Indonesian language edition released December 2010.
Russian language edition to be released in 2011.